It seems as though super talented Beyonce is living by her words, “Who run the world? Girls!” - It’s clear to say she has got every angle of her career covered, that only most people could dream for. I can only class her as a true inspiration; she truly defines the phrase “Hard work pays off”.
Many of us that follow Beyonce as a musician already know she is equally as much of a fashion icon, her beauty and fashion sense throughout the musical career has always shone through, so it wasn’t no surprise when she and mum Tina announced that the House Of Deron collection will launch in the UK next month. Beyonce is also to make an appearance at Selfridges in London to celebrate the launch of the collection which will also coincide with Fashion week – She couldn’t have planned it better!
The brand’s motto is Couture.Soul.Kick which represents Beyonce being the ‘Kick’, her mum as the ‘Couture’ and Grandmother Agnez Dereon (the range is named after her grandmother) as the ‘Soul’.
“We can’t wait to see the consumer’s response and how she makes it her own.” – Tina Knowles

What To Expect..