trikki is an ethical menswear brand based in London with its production based in Portugal. Underneath the clothes are brother and sister team Rikki and Nikki Shah; their ethos being ‘to remedy the scars of an industry dominated by fast fashion’. We couldn’t agree with a more worthy cause!

 

Take a look at trikki’s current winter collection featuring muted blues, greys, and gritty, earth inspired designs. All of trikki’s clothes are very wearable for the everyday guy. What I find particularly innovative is the way their military jackets (below far right) can look completely different zipped up/hood up/zipped down. So for all you lazy guys out there, you’re getting 3 looks in 1.

 

 

We got an exclusive sneak-peak at the concept for trikki’s Spring/Summer 2012 collection:

 

 

“trikki’s Spring Summer offering is derived from an influence of revolution and the blood and pain it generates in spite of its final goals. Entitled ‘dead sunny’ it is a distressed and worn-in collection using trikki’s combination of innovative design and quality fabrics. Painstakingly detailed hand-drawn graphics emblazon a limited range of 100% cotton tees. Also in 2012 will be a further development of trikki’s trouser offering.”

 

We can’t wait for new trikki!

 

So boys, get down to trikki for clothes that look good and give you a warm glow inside knowing that the garments are 100% ethical. (If you’re quick, you might catch the 50% sale AND delivery is free in the UK and Europe.)

 

 http://www.trikki.co.uk/