360 video live streaming: How can you use it to promote your brand?

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Ever thought about ways to bring your audience to you, without them having to leave their seats?

Well, now you can! With the launch of 360 video live streaming across a number of live products, not only can they see the event in real-time, but you can now drag the screen to your desire and view whatever you like!

Videos are, without a doubt, changing the game when it comes to how content is consumed online.

1/3 of all online activity is currently spent on watching videos and 81% of internet and mobile audiences watched more live videos in 2016 than in 2015.

Social media is continuously morphing right before our eyes, with Twitter introducing Periscope 360 and Facebook introducing Facebook Live 360 – live streaming is the way forward.

If you’re looking to share any behind-the-scenes footage, or just simply want your audience to feel that they are a part of your event, then getting the 360 camera may be for you! There’s no better way to share a unique, exclusive views for your beloved audience!

But what can you use it for?

Well, it all really depends on what your services offer!

If you are scuba diving, then why not do an underwater 360! You cannot deny that it’s would be a pretty magnificent view! It would be worth the talk if you decide to go Live…

How about showing off all your holiday locations for a travel company? Well, Thomson Holidays have given this a go and it was certainly worth a try.

Their first 360 video received over 438,000 views, 4,600 likes, and 1,500 comments in just 3 months. Not too bad!

This was used to advertise their holiday in Iceland, asking “Is seeing the incredible aurora borealis on your bucket list?” After seeing this, it may well be!

Would you consider giving 360 a go? Lt us know in the comments section below…

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