You can soon shop your Instagram feed, here’s what it means for business…

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Have you ever been scrolling through you feed and seen something that catches you eye…? A product that just screams, “Buy me!”, only you have absolutely no idea where or how to even purchase it.

Well that will soon never be a problem again! Instagram is introducing a new feature that allows users to buy straight off the gram, what ever they want, whenever they want.

The online shopping industry is now worth an astonishing £645 bn and is set to grow for another £320 bn by 2018, in the UK, US, China and Germany.

With the British shoppers already spending 1 out of 5 of their pounds on merchandise online, it’s no wonder Instagram has decided to jump on to this trend! Online shopping has now become an integral part of our lives, with many of us constantly having a daily browse.


How does this work?

As a prospective buyer, it is fairly simple to purchase a product you may be interested in with this feature. It is only available as the beta version at the moment and only 20 US based retail brand have access, including Kate Spade, JackThreads and Warby Parker, but if successful will roll out globally!

Here’s how you use it..

  • Click Tap to View
  • Tags would then appear on each item displaying the price ad name of each item
  • Select the tag of your desired product
  • This would lead you to a page featuring this item with the description and price.
  • If this is definitely what you want you can click on the Shop Now which redirects you to their website.
  • Buy!

This is all you need to do. However when it comes to tagging your products in the post, only 5 can be done at a time, so don’t go cramming all your products in at once!


What does this mean for businesses?

Money, of course! Making your products more available for purchase can only mean more sales. What business wouldn’t want that?!

Also Instagram users would make for a very good online shoppers, as 62% of them follow brands because they “love the brand”, making them an absolute goldmine for businesses!

Studies have shown that it produces a higher engagement rate than Facebook and Twitter, making them more likely to purchase.

What do you think of this new update? Tell us what you think in the comments below…

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