Bite The Ballot is a party-neutral movement with a mission to empower young people to evolve UK democracy. Creative Nerds were approached to create an engaging tone of voice and build their audience to engage more young people.
Creative Nerds implemented an engaging tone of voice, increasing engagement and click through to sign up to get involved, as well as building a whole brand for their 2016 #TurnUp campaign around the EU Referendum.
Engaging Social Media
Creating a movement
Creative Nerds devise, input and manage social media live for Bite The Ballot. The brand needed an evolving tone of voice which was flexible around campaigns, as well as clearly being politically neutral to any party.
The movement is youth centered, and therefore needed to have a live, reactant tone of voice to popular culture, trends and trending topics. Creative Nerds devised a bespoke campaign, with clear content planning and worked closely with the Bite The Ballot to implement. GIF’s, custom slides, motion graphics and fast paced community management allow the channels to shine.
Getting young people engaged
Building a brand
Creative Nerds created a bespoke brand to engage young people to register, and turn out to vote in the build up to the EU Referendum, a once in a life time chance for young people to have their say in a vote which would change the face of the UK for good.
We worked closely with Bite The Ballot’s in house team to curate a bespoke brand and tone of voice. Creative Nerds also supported Bite The Ballot’s overall marketing for the campaign, with Uber, Deliveroo and many more becoming #TurnUp partners.
Taking the issues to the people
As part of Bite The Ballot’s #TurnUp campaign, we devised a live Facebook stream debate, Bite The Ballot Presents: In Out Live, surrounding the EU Referendum.
Creative Nerds produced bespoke print items for the online show, including vinyl set stickers, stickers and badges, cushions as well as sourcing LED seating and talent. Creative Nerds also managed live social media for the 90 minute show, with live tweets and comments entering in each segment of the show.
We also ran a live social media poll during the stream, which gained over 50,000 Twitter poll votes.