Engaging Social Media
Creating a movement
Creative Nerds were approached to support Twitter UK’s marketing account in growing their in-house @TwitterUK channel. Focusing on engaging millennial female audiences the team prepared a layered social media approach, with live video Periscope content, engaging polls and showcasing Twitter’s new and current tools.
Twitter Moments were key to the new campaign, creating an easy journey for users to understand and engage with a trending topic.