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Twitter UK

Social Media


Engaging Social Media

Creating a movement


Twitter UK approached Creative Nerds to create an engaging and multi-level campaign for @TwitterUK, the national handle. The social network wanted to engage more female millennial followers and give them a value to follow the page – therefore helping advertisers and marketing.

We working alongside the in-house Twitter team to grow the page, creating on-brand, trending content including Polls, Moments and exclusive Periscope content with #TwitterTalks, where our host Will Hardy interviewed big pop names with fans sending in questions live.

Creative Nerds increased their audience by over 30%, with followers shifting to female-led and increased engagement by over 45%.